Show your credibility. Learn how to use Canva to create a strategic and interactive portfolio that gets you hired.
Learn how Alicia has created and used her portfolio to get hired at CBC, Lululemon and more.
If you want to find work with clients, at an agency or even land employment…
You need a portfolio. Welcome to Portfolio Magic.
You’re a new freelancer, corporate baddie looking to break free or career-seeker looking to land more opportunities, in media, marketing and communications.
But - Your hard work is spread out across socials, handover documents, Google drive 💻 and the dusty computer folders you’ve forgotten about. You’re ready to organize your work.
Or you have a portfolio that you’re not sure is really working for you. Does it have the right approach? Does it include the right information that really sells your value? You're ready to have a shiny link to work examples that showcase your brilliance.
Or you’ve been in a “regular” job for years and feel like you don’t have anything to share (you do!) and you want to know how to take your experience and go freelance. You’re ready to transform your experience into something other’s want.
Is this you?.
Your host: Alicia Bernbaum
Hi, I’m Alicia. I’ve been building and using my portfolio to establish credibility, land opportunities and advocate for myself since 2011. I’ve been fortunate enough to work with brands like Lululemon, CBC Vancouver, BC Ale Trail and Spring Advertising. All of these opportunities I’ve used my portfolio to help share what makes me brilliant. Now, I want to share what I’ve learned with you.
Michelle, a marketing consultant, went from being new to freelance work to landing a dream contract with her portfolio that established her credibility.
Kayla, a copywriter, went from struggling to find clients to landing several client pitches.
What's You'll Get ✨
What's You'll Get ✨
Editable portfolio template with all you need, like bippity-bopity-boo.
Made in Canva, this portfolio template has been crafted to make it easy for you to start building your soon-to-be 6-figure portfolio.
The four must-have ingredients every portfolio needs to help change people’s minds from “not sure the shoe fits” to “call them in.”
The four key ingredients every portfolio needs in order to be effective. Learn the techniques to quantify the success of your experiences.
It’s not just about a list of skills and services. It’s about highlighting your strategic thinking and ideas. That’s what sells.
Which type of portfolio is going to work best for you.
How to display and showcase work while in the
"in-between".
We’ve all been in the “messy middle” - where you’re starting up your own thing while still doing work for others. We’ll discuss how to approach this and build out your portfolio of
employment and your own brand.
We’ll talk about…
Sharing portfolio’s on Canva, how to display video content in your portfolio as well as review my portfolio that’s helped me call in dreamy opportunities.
